motion identity

Tom Holkenborg

Tom Holkenborg, aka Junkie XL, is a Grammy-nominated multi-platinum producer, musician, composer and educator. 
In close collaboration with design studio Dog and Pony, we worked with Tom and his team to develop a motion identity. We created a digital ecosystem that brings together all aspects of his brand.

Logo animations

The Tom Holkenborg brand consists of four separate platforms, each requiring its own logo.
This resulted in individual logos for his Hollywood productions, YouTube channel, Academy, and his Junkie XL brand.

Main Logo

Hollywood productions

Studio Time

Studio Time is Tom's Youtube channel.

Score
Academy

Tom Holkenborg's Score Academy gives students the chance to be embedded in Tom’s working studio.

JunkieXL 

Does this need an introduction? ;)

Motion Identity System

The identity has the flexibility to accomodate different parts of the brand, while staying true to it's design. 
This gives us the opportunity to make the identity less visible, but still very much there.
Or go complety design heavy when needed.